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17 Jan 2017

Food “Forever Is A Dream” 1969 super classic,very rare & excellent US Psych Pop Rock in Capitol label









Food “Forever Is A Dream” 1969 super classic, very rare & excellent US Psych Pop Rock in Capitol label .recommended..!
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Rare and only album by this psych band from Chicago. Recorded in 1969 it’s expertly produced, lush orchestrated mellow psychedelia with great fuzz guitar work. Along with Gandalf and The Common People one of the Capitol Records holy trinity of psych. Recommended…! 

Yep, “Forever is a dream” is one of the most amazing deja vu LPs you’ll ever come across. Amazing, because it’s still a lot of fun and a solid listen all through… in fact it’s better than a lot of the LPs that it sounds like. This isn’t strange, because I doubt Food ever listened to the various groups they resemble – instead they, being located in Chicago, managed to place themselves at the absolute intersection of all the musical crosscurrents that ran between L A and London in the whiteboy melodic psych sea of the late 1960s. The end result is a tapestry of zeitgeist sounds that is pretty much the ultimate incarnation of an era. You could hang it in a museum with a “Mainstream psychedelia 1968” affixed to it, or send it out in a space capsule for aliens who want to learn about incense, peppermints and fake John Lennon moustaches. 

OK, so why does it still work? Well, the songwriting is good – it’s not just imitations, but processed and regurgiated “food”, with just enough unique seasoning to be delightfully swallowed by any fan of the genre. Secondly, their A&R guy had a better devised payment plan than the Common People, meaning that there was enough studio time and session hacks available to give the entire LP a uniform, fully realized sound, elaborate and impressive like the David or even the ‘67-68 Curt Boettcher LPs. And finally, the glue that holds the LP together is Steve White’s vocals, which aren’t necessarily brilliant but with a clear identity and presence throughtout the various chameleon tricks of the album………lysergia……. 

Food, a relatively obscure Chicago group who released their only album, Forever Is a Dream, in 1969, gets the reissue treatment from Fallout; and though the recording quality’s inevitably dated, this QUIET album of soft-edged psychedelic rock offers a varied palate of pleasures. Psychedelia has been played and played out, so it’s difficult to evaluate this with fresh ears: even so, the smallest of signifiers immediately sets us off—a slight wobble at the end of a melody, in the flute or the trumpet. The bending communicates that pastoral melody is imperfect, and it’s a metaphor that sticks. Just listen to Asteroid #4 and compare. But Forever Is a Dream is inescapably a debut album. “What It Seems to Be” blossoms into a full-sounding orchestral ballad, shouting out with the kind of abandon you associate with ‘90s indie. However, “Coming Back” and a few other tracks have an amateurish air, like the band’s searching, not quite reaching, a fully-worked out song. Simplicity still carries the day… “Lady Miss Ann” reminds strongly of Simon & Garfunkel, but then again so does Tobias Freiberg. If they had stuck around, Food may have proven themselves a band worth that ‘cult’ label….pop matters….. 

“Mysterious, wondrous masterpiece that most collectors dismiss as the little brother to the other Capitol monsters (Gandalf and Common People) when it’s actually the best of the three. Intensely emotional and dramatic; these guys had a vision and multiple listens begin to reveal its depth. String-laden ballads hold hands with fleeting blasts of power chords. Bits and pieces that seem to have no purpose blend together to create a surprisingly coherent whole. It’s hard to know if they even intended this to be a 'concept album,’ but it’s definitely a case of the whole being more then the sum of the pieces, good as the pieces are.” 
~ by Acid Archives……… 

Part of the legendary of most-collectible Capitol psych LPs (along with Gandalf. the Common People and Euphoria), Forever Is A Dream remains largely shrouded in mystery. 

Food are known to have come from the East Coast, and though their album was recorded in Chicago, they are thought to have originated in Gurnee, Illinois. Singer Steve White had already sung in a couple of garage bands when he joined, though in this case 'garage’ may not be the correct term, as he once recalled Food rehearsing in a refurbished chicken coop. 

No sooner had they got a set together than a local producer named Ted Ashford (not a band member, despite being listed on the back cover) got involved. He hawked their three song demo around numerous labels, and eventually Capitol took the bait (they are said to have been signed by the A&R man who discovered Grand Funk Railroad at the same time, which perhaps explains Food’s subsequent lack of exposure). 

Comfortably installed in Chicago’s fashionable Chestnut Street neighbourhood, they set about making an album. White has said that he didn’t rate them highly, but their songwriting and musicianship was demonstrably of an unusually high standard, and the label must have invested a considerable amount of money in the sessions, as it features complex orchestral arrangements by Ashford. The album perhaps suffered commercially as a result of its sheer variety - compare, for example, the fragile opening cut with the storming Naive Prayers, or the tender Lady Miss Ann with the experimental Fountains Of My Mind, or the soulful What It Seems To Be with the furious Here We Go Again, which closes proceedings. 

Certainly Capitol extracted no 45, and the band splintered soon after the LP’s late-1969 release, though they did briefly appear in a party scene in a B-movie that year entitled The Babysitter (directed by cash-in supremo Tom Laughlin and featuring the credit 'Introducing the music of the Food’). The song playing in their sequence is not on the album, though, and the fact that it’s sung by a woman suggests it’s not them at all. 

White went on to a career acting in Bmovies (with the help of Ted Ashford), working with directors including legendary schlock merchant Herschel Gordon Lewis. Ashford, meanwhile, worked with the Grateful Dead and Country Joe McDonald, as well as composing for TV and film and playing in mid-70s country- rockers Heartsfield. 

The only other member who sustained a showbiz career was Barry Mraz, who became a leading producer and engineer, working with million- selling acts such as the Ohio Players, Styx and Bachman Turner Overdrive. None of them, however, can have anticipated the cult status their early collaboration now enjoys, and it is to be hoped that as its reputation spreads, their full story will one day emerge…………….. 

While Food’s only album is fairly wide-ranging in its exploration of various modes of lighter, more pop-oriented psychedelic album rock, it’s an ordinary record of its kind. It’s not so much what’s wrong with the album that holds it back, but rather what it lacks in truly strong songs or original takes on the sound of its times. Certainly it’s a record of its time, as you can tell from the fluttering distorted violin-ish guitar sustains, insertions of British psych-influenced horn fanfares, tempo changes, occasional probing vaguely trippy lyrics, uptempo soul-rock numbers, high piercing organ, and other such accoutrements. It’s pleasant and well-intentioned, as are Steve White’s slightly shy-sounding vocals, but doesn’t leave much of a trail after it passes through the digestive system….by Richie Unterberger…….. 

This lone LP by Food is a rather rare collector’s item nowadays. The album includes 12 songs which combine the elements from psych rock and psych pop. There are also some baroque pop elements in some of the songs. The album includes some horns and to be honest I could live without them. But apart from the horn parts this band sounds pretty good. 

The quality of the material is mostly quite solid and entertaining although I wouldn’t call any of these songs as a five stars masterpiece. But there are some impressive tracks here which make this album worth a listen. Not all of the songs are that good or special but most of them do their job very well. Forever is a Dream is not a total jackpot but in case you’re a 60’s psychedelia fan this band is worth checking out….by…CooperBolan ……. 

I had heard raves about this one from my friends, long before I picked up my copy. One of their opinions was “one of the most trippy albums, ever. Too much orchestration though”. Sounded like something I had to have. First listens were quite disappointing. Guess there was something there I was missing. There was. This is not an album that will beat you over the head with it’s psychedelic aspects. They, and the music as a whole, are quite subtle. Yes, there is too much orchestration for it to be a total psych classic, but there is more than enough good stuff to make it a “must have” on any psych collector’s list. Grades - 2 A-’s, 4 B’s, 2 B-’s, 1 C+, 2 c’s, and a C-, quite inconsistent. Incidentally, the missing fifth bandmember mentioned in RDTEN1’s review is pictured on the back cover. The original album is now rather scarce..by..tymeshifter …. 

A nice little album released by Capitol, mixing a variety of styles from orchestrated pop psych to heavier psych and a bit on the experimental side. For me, its a grower for sure. But certainly pays off to be a fine example of a beautiful, forgotten piece of psychedelia. Highlights include “Fountains Of My Mind”, “What It Seems To Be” and “Naive Prayers”….by……PinkFloyd_KubrickFan … 

For the most part, this is dreamy Moody Blues-esque orchestrated psych/baroque pop but there are also some heavy psych rock tracks thrown in that make the album somewhat inconsistent. Still, it is pretty darn good anyway thanks to solid songwriting. I’ve actually been looking for this one for a few years but it seems to be quite obscure. In fact, it is one of those that nobody really took notice of at the time of release. And with a name like Food, who could blame people for passing them by (they were on a major label too, Capitol). Anyway, nothing here is too terribly amazing but the songwriting is strong enough to get the album by with a passing grade….by….geldofpunk ……. 

This lp come from the legendary Redtelephone66. in my opinion he is the king of rare rock music of all the bloggers out there. no one can even keep up with redtelephone66, in his prime he was posting upwards of 10 rare lp’s a day, sadly he has been under the scrutiny of the blogger police and cant really do his thing anymore, but those of us who were in the know still appreciate all the hard work he has done and he will never be forgotten. i will be posting some of my favorites that i discovered from his blog. Although he has been getting hassled up the ass by the blog police he stills keeps up his blog, check it out, it will make you pitch a tent when you see how much vinyl he has in his collection……….. 

Members: 
*Ted Ashford (keybords), 
*Erick Scott Filipowitz (bass), 
*Barry Mraz (drums), 
*Steve White (vocals), 
*Bill Wukovich (guitar). 

Tracklist 
1 Forever Is A Dream 
2 Naive Prayers 
3 No 
4 Lady Miss Ann 
5 Fountains Of My Mind 
6 Coming Back 
7 What It Seems To Be 
8 Inside The Mirror 
9 Marbled Wings 
10 Traveling Light 
11 Leaves 
12 Here We Go Again 

johnkatsmc5, welcome music..